Interim report signals expansive study of digital advertising by Japan’s JFTC

An interim report on a study of digital advertising done by the competition authority of Japan signals an expansive look at antitrust, data privacy, and consumer protection concerns sharing the hallmarks of recent enforcement against digital platforms in Europe.

Digital advertising platforms are services (offered by companies like Facebook and Google) connecting online publishers who want to sell advertising space to advertisers who want to pay to use that space. The interim report (which does not mention any specific platforms) contains initial factual findings from surveys sent to the various market players by the Japan Fair Trade Commission (JFTC).1https://www.jftc.go.jp/en/pressreleases/yearly-2020/April/200428.html

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Japan ramping up digital platform regulation with mixed toolkit

In keeping with trends seen among active enforcers around the world, Japan is ramping up digital platform regulation with a toolkit that includes a mix of data privacy, competition, and consumer protection considerations.

Japan’s most recent efforts are a draft bill proposing a new platform regulation to ensure transparent and fair dealing with users and vendors on digital platforms.

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